TotalPR communicates for Hornbach

Bucharest, May 21, 2012, Following a pitch held in early April, TotalPR offers public relations and event management services for Hornbach Romania, one of the main DIY retailers on the local and European market.

"This year is very important for Hornbach due to our 5-year anniversary on the local DIY market. That is why we sought a communication partner that meets our current needs, and most importantly, that understands the business and the market in which we operate. The agency's team members proved they have these qualities through the innovative and creative ideas they offered us", said Ronela Gherasim, Marketing Manager Hornbach Romania.

TotalPR will provide consulting, media relations and event management services.

"We are pleased that our expertise in the Home & Deco / Construction field convinced a company that chooses its partners very carefully, such as Hornbach. We have the opportunity to communicate for the most appreciated DIY network in Romania, which has a huge assortment of products and offers unique services", said Cosmin Mares, General Manager TotalPR.

About TotalPR

TotalPR started its activity in 2009, with clients in the IT&C industry, and since March 2010 decided to enter a new niche, namely the Construction & Interior Design market.

The agency is currently specialized in advisory services for branding, communication and PR, the team consisting of professionals who propose, create and disseminate messages across multiple channels, both online and offline.

The agency's client portfolio for the Home&Deco division includes Ariston Thermo, Lasselsberger, Saint Gobain Glass, Sika, Symmetrica, Kuma. The agency's IT division works for companies such as Endava, EuroGsm, iQuest, Interactive Intelligence, Netopia mobilPay, Romsys, SAP Romania and Zitec.

About Hornbach Romania

The German group Hornbach Holding AG belongs to the Hornbach family and is currently led by Albrecht Hornbach, as President.

The company founded in 1877 currently owns one of the leading chains of stores for building materials and gardening in Europe. Listed on the Frankfurt Stock Exchange since 1987, the company activates in 9 European countries (Germany, Romania, Austria, the Netherlands, the Czech Republic, Switzerland, Sweden, Slovakia and Luxembourg), operating 134 stores.

In Romania, Hornbach opened its first store in 2007 and currently has three stores in Bucharest (Berceni, Militari and Balote┼čti), and one in Brasov.